品牌的基础
The brand promise is what Montana Tech promises to deliver those who align with us. It is a statement that captures the differentiated audience benefit and clarifies what the university ultimately delivers to our target audiences.
The brand pillars are how Montana Tech demonstrates what we deliver to stakeholders. The key words and phrases that provide rationale and supporting proof points bring added dimension to the 品牌承诺.
The brand characteristics refer to how Montana Tech acts. Every brand has personality, a way of presenting itself to the world. It is a set of human characteristics that define the university' brand's voice, 看, 和世界上的行动.
社论的语气
Montana Tech uses headlines that are engaging and tell a story. 一些例子是:
- Our altitude isn't nearly as breathtaking as our potential.
- 我们的山很大. 我们教师的声誉更大.
- We've been making STEM cool since before anyone else even knew what it was.
- 不确定“ROI”是什么意思? 你的父母有. 它是大的.
摄影
是什么让菲律宾十大彩票平台学院的照片?
- The focus is on real students in authentic settings doing real work.
- 照片讲述了一个真实的故事. Our shots are true examples of who our students, faculty, and alumni are and what they do.
- Photos will have a natural light 看 and an immediate impression that feels real.
- 大, dominant images with heavy use of shoot through and shallow depth of field – with subjects compositionally off—set—allows legibility and space for typography.
- A series of supporting images and captions add specific detail to the individual or profile context to tell a full story or convey a message.
- Our photos show students and faculty doing real work—in the lab, in the field, on campus, and abroad. We work hard and play hard in all types of environments.
照片将突出我们的:
- Montana’s landscape and the area’s natural beauty and outdoor laboratories.
- 实践的经历.
摄像
是什么造就了菲律宾十大彩票平台学院的视频?
- Videos are made in the classroom, in the lab, or in the field showcasing our actual spaces.
- We film with natural light whenever possible.
- Our stories are told through the viewpoint of the student and/or faculty.
视频将展示我们的:
- 校园，户外，冒险，蒙大拿.
- 多元化的校园社区.
- 开创性的研究.